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Smart Tourist Routes for Inclusive Groups (STRING)

Project duration and start date:

18 months, starting date: 1st October 2014

Where we started

Project STRING (Smart Tourist Routes for Inclusive Groups) is the continuation of the multiannual cooperation of the League of Historical and Accessible Cities – LHAC (www.lhac.eu), which was launched in 2010 within the European Consortium of Foundations on Human Rights and Disability.

From 2010 to 2013, the LHAC invested over 8 million Euros in improving the accessibility of historical towns in Europe. In particular it has developed accessible tourist routes in six historical cities in Italy, Spain, Bulgaria, France and Denmark.

Therefore, it is a primary objective of Project STRING to better exploit the work that has been done in establishing accessible tourist routes and, in the meantime, to disseminate at a wider level the best practices and know-how in accessible tourism obtained by the LHAC experiences.

The LHAC has developed accessible routes in terms of technical requirements and facilities, however, no effort has been made so far to promote and make use of such routes from a market point of view. Project STRING intends to develop the potential business opportunities.

Short description of the project

Project STRING is a transnational cooperation initiative to be implemented by 12 partners from 7 countries. It aims to create fully accessible thematic itineraries respectively in Italy (Piedmont Region), Spain (Ávila) and Bulgaria (Sozopol) which will then be developed into comprehensive tourist packages. Tour Operators through Travel Agencies will put such packages on the market, singular or in a modular box that allows customers to make their preferred combination with the help of qualified staff ready to satisfy any special needs. The core activity of Project STRING is the introduction of a smart marketing tool, already used in the general tourism sector, into accessible tourism. Along with mainstream channels for promoting the tourist products we plan to create a marketable box which contains suggestions and accessible tourist offers divided by thematic area and destination, respectively in Piedmont (Italy), Ávila (Spain) and Sozopol (Bulgaria). Each of the three areas offers different thematic itineraries in the light of local characteristics and accessible attractions, including itineraries of food and wine, historical and cultural routes and outdoor activities. The box will be sold at a fixed price (low) with the possibility to purchase a gift card to contribute to the final overall cost of the package tour, to cover the accommodation, facilities etc..The customers who buy or receive the box as a gift may choose their favourite itinerary or combination of itineraries, then contact the tour operators (indicated on the box based on the country of residence) to book the travel.

The project will be implemented in three phases:

  1. Design and implementation of itineraries in Piedmont, Ávila and Sozopol. The selection of existing accessible tourist sites and facilities to form a continuing, well-linked route with rich attractions and tailored services;
  2. Creation of travel packages and production of a box, i.e. to negotiate and stipulate agreements with the selected tourist sites as well as related service providers (transport, accommodation, catering, etc.), to design leaflets for each itinerary package which will then be contained in the box for sale, to analyse pricing and marketing plan;
  3. Launch and promotion of the box through, launch events, coordinated marketing channels and tools.

Project STRING aims at achieving the following objectives:

  • to better exploit the experiences and itineraries realized by some of the partners in the framework of the League of Historical and Accessible Cities (LHAC);
  • to provide versatile, high-quality and fully accessible tourist products to people with special access needs
  • to present accessible tourist products to the customers through easily-accessible channels and in a flexible, adaptable and thus more attractive way;
  • to disseminate at a wider level the best practices and know-how in accessible tourism obtained by the partners as well as by other members of the LHAC;
  • to foster concrete cooperation among SMEs, public administrations, foundations, associations and other stakeholders to improve accessibility and contribute to a better quality of life for all.

Team:

(Click name for more details)

Lead partner/coordinator:

  Click to listen highlighted text! Project duration and start date: 18 months, starting date: 1st October 2014 Where we started Project STRING (Smart Tourist Routes for Inclusive Groups) is the continuation of the multiannual cooperation of the League of Historical and Accessible Cities – LHAC (www.lhac.eu), which was launched in 2010 within the European Consortium of Foundations on Human Rights and Disability. From 2010 to 2013, the LHAC invested over 8 million Euros in improving the accessibility of historical towns in Europe. In particular it has developed accessible tourist routes in six historical cities in Italy, Spain, Bulgaria, France and Denmark. Therefore, it is a primary objective of Project STRING to better exploit the work that has been done in establishing accessible tourist routes and, in the meantime, to disseminate at a wider level the best practices and know-how in accessible tourism obtained by the LHAC experiences. The LHAC has developed accessible routes in terms of technical requirements and facilities, however, no effort has been made so far to promote and make use of such routes from a market point of view. Project STRING intends to develop the potential business opportunities. Short description of the project Project STRING is a transnational cooperation initiative to be implemented by 12 partners from 7 countries. It aims to create fully accessible thematic itineraries respectively in Italy (Piedmont Region), Spain (Ávila) and Bulgaria (Sozopol) which will then be developed into comprehensive tourist packages. Tour Operators through Travel Agencies will put such packages on the market, singular or in a modular box that allows customers to make their preferred combination with the help of qualified staff ready to satisfy any special needs. The core activity of Project STRING is the introduction of a smart marketing tool, already used in the general tourism sector, into accessible tourism. Along with mainstream channels for promoting the tourist products we plan to create a marketable box which contains suggestions and accessible tourist offers divided by thematic area and destination, respectively in Piedmont (Italy), Ávila (Spain) and Sozopol (Bulgaria). Each of the three areas offers different thematic itineraries in the light of local characteristics and accessible attractions, including itineraries of food and wine, historical and cultural routes and outdoor activities. The box will be sold at a fixed price (low) with the possibility to purchase a gift card to contribute to the final overall cost of the package tour, to cover the accommodation, facilities etc..The customers who buy or receive the box as a gift may choose their favourite itinerary or combination of itineraries, then contact the tour operators (indicated on the box based on the country of residence) to book the travel. The project will be implemented in three phases: Design and implementation of itineraries in Piedmont, Ávila and Sozopol. The selection of existing accessible tourist sites and facilities to form a continuing, well-linked route with rich attractions and tailored services; Creation of travel packages and production of a box, i.e. to negotiate and stipulate agreements with the selected tourist sites as well as related service providers (transport, accommodation, catering, etc.), to design leaflets for each itinerary package which will then be contained in the box for sale, to analyse pricing and marketing plan; Launch and promotion of the box through, launch events, coordinated marketing channels and tools. Project STRING aims at achieving the following objectives: to better exploit the experiences and itineraries realized by some of the partners in the framework of the League of Historical and Accessible Cities (LHAC); to provide versatile, high-quality and fully accessible tourist products to people with special access needs to present accessible tourist products to the customers through easily-accessible channels and in a flexible, adaptable and thus more attractive way; to disseminate at a wider level the best practices and know-how in accessible tourism obtained by the partners as well as by other members of the LHAC; to foster concrete cooperation among SMEs, public administrations, foundations, associations and other stakeholders to improve accessibility and contribute to a better quality of life for all. Team: (Click name for more details) Lead partner/coordinator: Click text to speech

CPD - Consulta per le Persone in Difficoltà ONLUS (Italy)

Partners: 

Regione Piemonte (Italy)

 

European Foundation Centre (Belgium)

 

Fondazione CRT- Cassa di Risparmio di Torino (Italy)

 

Fundación ONCE (Spain)

 

Sozopol Foundation (Bulgaria)

 

Akita Tour SAS (Italy)

 

Denatravel Viajes (Spain)

 

Sozopol-Tour (Bulgaria)

 

Accessible Portugal (Portugal)

 

Weitsprung Reisen (Germany)

 

ChrisTravel (Denmark)